THE
Branding
Process
I'm excited about the possibility of collaborating with you on your project. When we work together, your vision will be at the heart of a creative journey. Here's what you can look forward to throughout the process.
1. Discovery
After receiving your inquiry through my booking form, I'll reach out to schedule a Discovery Call if the project is a good fit. This is the first step in our creative journey, where we meet to explore ideas, align visions, and set the foundation for your project.
During this call, my focus is on understanding your goals, target audience, and the purpose behind your design project. I’ll ask key questions to dive into your vision, desired outcomes, and what you hope to achieve. Think of it as a friendly chat to get to know each other!
After the call, I’ll send over a project proposal outlining the deliverables and scope of work we discussed. Once the proposal is agreed upon, you’ll be onboarded to my Notion Client Portal, where we’ll finalize the contract and process a 50% deposit to kick off the work.
2. Creative Strategy & Direction
Based on the package tailored to your business, the next step may include a Strategy Call, where we’ll dive into developing your brand’s strategy in detail. Following this, I’ll research design styles that align with the strategy and create 2-3 Style Direction Moodboards for you to choose from. This will help us establish the right direction from the start in terms of typography, color palette, layout, and overall brand feel. Once you’ve selected your preferred style, I’ll move into the creation phase and bring your vision to life.
3. Creation
I begin by immersing myself in the project, using insights from the Brand Strategy and Briefing Questionnaire. I brainstorm concepts, sketch ideas, and explore various design directions that align with your objectives and preferences.
During the sketching stage, I focus on translating those ideas into tangible visuals, spending ample time refining my thoughts. This process helps me sift through the generic ideas until I discover those breakthrough moments!
I experiment with colour schemes, typography, imagery, and layout compositions, iterating continuously to ensure the design aligns with your brand strategy and goals.
4. Showcase
The final stage of the creation process involves presenting the identity concept design to you during a call. I'll prepare an in-depth brand presentation that showcases the design's evolution and explains the rationale behind each decision. This is a great opportunity for us to discuss the concept, gather your feedback, and ensure you're completely satisfied before I deliver the finalized design assets. My packages include two rounds of revisions to refine the concept, and I'm also open to exploring new ideas if needed.
5. Finalise & Off-boarding
After we gather feedback from the showcasing call, I’ll make any necessary revisions to align with your preferences. Once we have your approval and the final 50% invoice is settled, I’ll create your comprehensive brand guidelines document and prepare all the final assets in every format you’ll need for both web and print. At this stage, I’d love to hear your final thoughts on our design journey together.
Now you're all set to take on the world with your new branding!
Post Project
Support
Even after the project is complete, I’m here for ongoing support. Whether you need extra guidance, help with implementation, or design assistance, I’m dedicated to fostering a long-term relationship with my clients. Don't hesitate to reach out anytime!